Token launches: the plan in one page
A small crypto-native team that runs token launches as a repeatable machine. We pick the hook the market is paying for, build the token so holders get paid in something real, and line up the second move before day one. We earn a fee on every launch and a share of the upside on the ones that run.
1The opening
The launches that ran this summer had one thing in common: holders got paid, automatically, in something they already wanted (a tokenized SpaceX or Nasdaq share, ZEC, dollars). Every launchpad now copies the mechanic, and the copies fail. What won was being first on a new payout asset, on the day it lists, with a second move lined up for when the first week fades.
Those three things are choices made before launch. That is our opening: we have the data on what worked, a launch design that fixes what broke, and, through the market-making firm, the second move most launches never get.
2The evidence
- 54 tokenshit $20M within 7 days of launch since July. We put 12 of them on a clock from 30 days before launch to 7 days after.
- First, not copiesAfter the SpaceX-paying token got its Binance listing, 78 tokens copied the idea within a week. None closed a single day above $1M.
- $2.8M paid outZCAT paid its holders about $2.8M in ZEC in its first weeks and still holds around $58M. The SpaceX-paying token showed $246K paid out at hour 29, and that counter was its viral post.
- The second move decidesThe tokens that held had a listing or locked supply behind them (the SpaceX-paying token is still worth about $147M). The ones with only attention behind them are down 66% to 98% from peak.
- Day one winsAcross 51,770 launches paid in tokenized stocks, the first launch on a new stock reached $1M 2.2% of the time; after the thousandth, 0.02%. In September, 10 of the 52 stocks that got their first launch had a $1M token that same day. Fame and that week's news made no difference. The open slot is a new asset on its listing day.
Read with care: these are patterns among winners. Against every launch the odds are thin (about 0.04% of reward launches now reach $1M, down from 1.2% in early August, because the mechanic is crowded), and the fastest risers give back the most. Day one gets a token to $1M to $3M; the biggest runs came later, from a story. That is exactly why we sell the whole launch, not the mechanic.
Runner analysis: charts and all 12 clocks →3Where we launch
Solana first. Robinhood Chain second. Ready for whichever chain heats up next.
The deepest ground in crypto, every day
- The most trading. About $2.6B a day across its exchanges, the most of any chain.
- Where the payout mechanic was born. ZCAT and the SpaceX-paying token are Solana launches, and so are the 51,770 stock-paid launches our odds come from.
- The payout assets are already there. Tokenized stocks from xStocks and Backpack, plus ZEC and other majors, with the depth to absorb a launch tax.
- The buyers are already there. The big trading terminals (Axiom alone moves about $100M a day on Solana) and the caller crowd that turns a payout counter into a post.
- We own the setup. Our own token, our own tax and payout engine, not a launchpad template the next copycat also gets.
The close second, built for stock payouts
Robinhood's own chain already trades about $1.5B a day on its exchanges, second only to Solana, and 33 of the 54 tokens that hit $20M in a week since July launched there. Thousands of new tokens still launch on it every day. Real Robinhood stock tokens (NVIDIA, SpaceX, Apple, Tesla) trade there with millions in depth. A launchpad on the chain (Flap) already lets a token pay its holders in those stocks, and the main terminals (GMGN, Axiom) serve it.
How it would work: the token launches with a trading tax that buys a Robinhood stock token and pays it to holders. Our receipt page and the second move carry over unchanged. The market-making firm provides depth against the stock or the dollar token. A Robinhood launch with Robinhood stocks as the payout is a story that writes itself.
4How we run a launch
Five layers. Each one covers the failure the data found in the one before.
- The hookA payout asset on the day it first becomes available. We watch for new tokenized-stock listings and IPOs, and keep a launch kit ready to go the same day.
- The fundingA small trading tax that buys the payout asset and sends it to holders. It steps down to zero by about day 14, and the switch is then turned off for good, visibly, on-chain.
- Ours: keep or forfeitHalf of every payout lands in holders' wallets each hour. The other half vests over 72 hours. Sell early and your unvested half goes to the people who stayed. Snipers fund the holders instead of the other way round. On a ZCAT-size run, sellers would have handed holders between $0.1M and $0.85M (our estimate from its real trading). That is the caller line.
- Ours: the live receiptA public page: paid so far, forfeited by sellers, what each wallet has earned and when it vests, plus share cards at milestones. The screenshot every winner's callers posted, handed to them daily.
- The second moveBooked with the market-making firm before launch, timed for days 7 to 14: liquidity depth, exchange listings, and the tax end date as its own event.
We build the engine once. After that, each launch is one config file and a checklist. That is what makes it a machine rather than a string of one-off jobs.
5The money
Two income lines. Fees protect the downside: a launch coordination fee from $30K to $50K, rising with the project's launch budget (10 to 15% of a $1M budget), plus a live launch situation room from $25K. A share of the upside: 10% of the launch tax while it runs, taken in the payout asset through a public treasury, never in the client's token, and shown on the receipt page.
Table 1 · What the tax share alone is worth
Replayed on real 14-day trading volumes (estimate).
| Quiet | Medium | ZCAT-size | |
|---|---|---|---|
| Traded in 14 days | $1.3M | $34M | $185M |
| Paid to holders | $42K | $476K | $4.1M |
| Our 10% of the tax | $4.7K | $53K | $455K |
| Our cost | about $0.3K | $1K to $11K | about $4K |
Table 2 · Projection: our take per launch
Launch fee plus 10% of the tax.
| Medium launch | Large launch | |
|---|---|---|
| Launch fee | $30K to $50K | $50K |
| 10% of the tax | $53K | $455K |
| Our take | $83K to $103K | about $505K |
- Medium launch: $34M traded over the 14 tax days, the medium run in Table 1.
- Large launch: a ZCAT-size run, $185M traded over the 14 tax days.
- Launch fee: our coordination fee range; a large launch sits at the top of it.
- Not counted: the situation room (from $25K) and anything after the tax ends.
The token buys the payout asset itself from its own tax, so we buy nothing; liquidity is the market-making firm's. The engine is a one-time build, and one medium launch pays for it.
Below the launch sit a $500 market report and a $5,000 readiness report with a walkthrough call. Both bring projects in and pay for themselves.
6Built in from day one
- We sell readiness, not price.No market cap or volume promises, no fake volume, no hidden allocations. Our readiness report can say "not ready", and that is why projects trust it.
- The second move is ours to book.Binance has not picked a Solana token for its early listing programme since January. We do not wait for it: the market-making firm and tier-2 exchanges carry the second move, booked before launch.
- Payouts that cannot be held hostage.Tokenized stocks can be frozen by their issuers. Our payout vault stays small and pays out often, so nothing of size ever sits in it.
- Clean structure.The tax payout and our share of it go through counsel before the first client launch. Our verdict stays ours: no referral fees either way with the firm.
7How the team is built
A small nucleus where the strategy is set and the product is built, with partners in orbit who bring reach, deals and liquidity.
- The nucleus (Hayden, Thomas, Elie, and Thomas's and Elie's agents) is where every strategy is born and every product is built. Decisions are made here.
- The orbit is business development, marketing connections, partners and collaborators, and the market-making team. They bring projects, reach and liquidity, and plug into each launch where they are needed.
8If this is good, what we build
Each part is tagged by how hard it is to build: simple average complex